Last week , Tbk PT Indomarco Prismatama experiencing unpleasant events . It follows the findings of a consumer in Indomaret top branded products Bourbon biscuit cookie that turned out to contain pork . ( read : YLKI : Sell Biscuits Contain Swine , Indomaret Not Enough Just Apologizes )
( Read: membuat sangkar burung )
Feeling cheated , Indomaret was preparing to cast a summons to Rome CV as the supplier of those products from Japan . Party Indomaret say , Bourbon Cookies are not like products supplied Rome Rome filed early in the auction , in January last year . Both companies agreed at the time that Rome was not supplying Bourbon Cookie containing pigs in the composition of the material .
Apparently , in the middle of the road , the Japanese company that manufactures biscuits are changing the composition of the material and content of pork in them enter . Well , changing the composition is not reported by the Romans , as the importer , to Indomarco . For your information , Roma are an importer company from Medan , North Sumatra .
For misuse of this agreement , Indomaret will take legal action . ” Now we ‘re somasinya and this process is very sensitive , ” said Joseph Wiwiek , Marketing Director Indomarco Prismatama , KONTAN , last weekend .
In addition to taking legal action , the company also claims to have pulled out all the Bourbon Cookies in 30 Indomaret . These measures include re-check all the other imported products . The company said only distribute Bourbon Cookies in 30 outlets of the total 9,400 outlets owned today .
However , the company is 40 percent owned by International Makmur Tbk PT Indoritel it did not specify how the volume Bourbon Cookies are pulled from shelves Indomaret , including how the value of the rupiah berkardus boxes of biscuits that are sold for Rp 14,500 per pack it .
Although hampered by the negative sentiment , the outlets are not retroactively claim Wiwiek visitors . Without mentioning the sales target , he is optimistic that starting in June , to coincide with Ramadan , the number of buyers will be doubled . ” We will do the steps in order to remain confident in our communities , ” said Wiwiek .
Clearly , Indomarco promised would open if it sells a product containing pork . However, so far , the company admitted choose to sell products that do not contain pork .
On the other hand , Indomarco feel daunted if these events will lead him to deal with the various agencies . Call it the Indonesian Retailers Association ( APRINDO ) or the Indonesian Consumers Foundation ( YLKI ) . The company says ready to explain the problem so that the product sits up could be in the stores .
Just for information , news Bourbon Cookies containing pig burst on the findings of a consumer when shopping in Chester Indomaret region , Banten . The post - discovery , the consumer then upload product photos on social networking sites .